Contract-Holder Behaviour Trends in 2025: What We’re Seeing on the Ground
- Posted by Luscombe & Co in blog
- No Comments
-
The property itself is only part of the story – the real heartbeat of your rental investment lies with the people living in it. And in 2025, contract-holder behaviours are shifting in subtle but important ways.
At Luscombe & Co, we manage a wide and varied portfolio across South Wales, and our team has noticed some distinct patterns emerging this year. These insights can help landlords understand what’s driving occupancy, satisfaction, and long-term performance.
📌 1. Longer Tenancies Are Becoming the Norm
We’re seeing more contract-holders stay put beyond the initial 12-month period – many opting for renewals of 18 to 24 months.
Why?
- Mortgage market uncertainty is keeping people in rental properties longer.
- Moving costs (deposits, furnishings, fees) remain high.
- Many contract-holders are prioritising stability and familiarity.
📣 What this means for landlords:
More stability and fewer voids – especially when paired with proactive property maintenance and responsive management.
🐾 2. Pet Requests Are on the Rise
We’ve seen a 27% increase in pet ownership requests this year alone – mostly for cats and small dogs.
Why?
- More people working from home.
- Increased focus on lifestyle and mental wellbeing.
- Perception that pets = longer tenancies.
📣 What this means for landlords:
We always advise discussing this case-by-case. Where allowed, we include pet addendums and clauses to protect your property while supporting long-term retention.
💬 3. More Communication – Especially Digitally
Contract-holders expect rapid, tech-friendly contact. Maintenance requests, updates, and contract queries are often handled by email within hours or via our out of hours maintenance reporting system Fixflo.
Why?
- Digital-first generations are now the majority of renters.
- Expectations have risen post-pandemic for fast, clear responses.
📣 What this means for landlords:
It pays to have an agent like us managing the day-to-day comms – keeping you informed, but not inundated.
🧼 4. Higher Expectations Around Cleanliness & Presentation
Move-in condition really matters. Contract-holders are increasingly noting first impressions – and judging their tenancy experience from day one.
Why?
- Social media and review culture influence expectations.
- Rent levels are higher – and so is what people feel they’re paying for.
📣 What this means for landlords:
A professionally cleaned and well-presented property leads to better feedback, fewer complaints, and stronger retention.
Understanding the mindset of today’s contract-holder helps us manage your property more effectively – and keeps your investment performing at its best.
👉 Got questions about how your contract-holders are settling in? Reach out to your Luscombe & Co manager for an update or review anytime.